LinkedIn is no longer just a professional network – it’s now a growth engine for businesses worldwide. With over 1 billion members across 200+ countries, LinkedIn has become the go-to place for B2B marketing, thought leadership, and professional community building.

A strong LinkedIn Page is more than a digital presence — it’s your brand’s hub for credibility, authority, and relationship-building.

But here’s the key: the more followers your Page has, the greater your organic reach, visibility, and engagement.

Here are 5 updated and highly actionable tips for 2025 to grow your LinkedIn Page followers and maximize your brand’s influence.

1. Get the Basics Right (Profile Optimization Matters!)

Your LinkedIn Page is your brand’s first impression. Ensure it’s fully optimized:

• Complete your overview, logo, tagline, and CTA button.

• Use 2025-relevant keywords in your description so search engines (and LinkedIn search) can find you.

• Add a Follow button to your website, blogs, and newsletters.

• Leverage the Invite to Follow feature to reach your first-degree connections.

• Add your LinkedIn Page link to email signatures and social profiles to convert existing traffic.

Pro Tip: LinkedIn Pages with a clear value proposition and high-quality visuals get 35% more follows in the first month.

2. Publish High-Value Thought Leadership Content

LinkedIn users don’t scroll to pass time – they scroll to learn and grow. The best way to attract followers is to become a trusted source of insights:

• Post original, research-backed content on industry trends.

• Use native LinkedIn articles, carousels, and videos for higher engagement.

• Repurpose blogs into bite-sized posts to stay consistent.

• Share insights from your leadership team and subject-matter experts.

🔑 Stat to Know (2025): Thought leadership drives 3X more engagement than product posts and positions you as an authority.

3. Join and Shape the Right Conversations

Followers are attracted to brands that are approachable and active.

• Pick 3 relevant hashtags for your Page to boost discoverability.

• Comment on trending conversations as your brand.

• React to and share posts from industry leaders to stay visible.

• Host LinkedIn Live sessions or events for real-time engagement.

Pro Tip: Pages that engage with trending industry hashtags see up to 2X faster follower growth.

4. Know & Grow Your Audience with Analytics

LinkedIn Page Analytics (2025 edition) provides deeper insights than ever:

• Analyze follower demographics, job roles, and industries.

• Track your top-performing posts and double down on what works.

• Experiment with post formats (polls, documents, carousels) and measure engagement.

📊 Action Step: Review analytics monthly and tweak your strategy to better serve the content your audience loves.

5. Activate Your People (Employee Advocacy)

Your employees can be your biggest LinkedIn growth engine:

• Encourage them to keep their profiles updated with your company listed.

• Notify them of key posts (once per day) for organic amplification.

• Celebrate employee wins and milestones publicly.

• Create an internal engagement hub using LinkedIn’s My Company tab.

When employees engage with your Page content, it can expand reach by up to 3X — bringing in new followers organically.

Bonus Tip: Consider Paid Boosting

Once you have a content strategy, amplify your reach with Sponsored Content ads that include a Follow button. This combines awareness-building with direct follower acquisition.

FAQs: Growing LinkedIn Page Followers in 2025

Q1: How long does it take to grow LinkedIn followers organically?
With a consistent posting and engagement strategy, brands can grow followers by 20–30% within 90 days.

Q2: Do LinkedIn hashtags still matter in 2025?
Yes! Hashtags remain a discovery tool. Associating your Page with the right hashtags improves visibility in trending conversations.

Q3: Should I use LinkedIn ads to grow followers?
Absolutely. LinkedIn ads with the engagement objective now include a Follow button — perfect for scaling faster.

Q4: How often should I post on LinkedIn in 2025?
The sweet spot is 3–5 posts per week. Focus on quality over quantity.

Q5: What type of content gets the most engagement on LinkedIn?
In 2025, short-form videos, carousels, polls, and data-driven insights are performing the best.