10 Best Practice to Improve Your SEO Rankings in 2025

EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s Google’s way of asking, “Can we trust this content and the person who created it?”

What to do in 2025:

• Add author bios with real credentials.
• Share real-life experiences in your content. Google now gives more weight to first-hand information.
• Get mentioned on trusted websites (digital PR, guest posts, interviews).
• Use real data, stats, and case studies in your blog.

 Pro Tip: If you’re writing about SEO, talk about a campaign you handled. If you’re writing about health, mention certifications or interview a doctor. First-hand insights are gold.

2. Content Quality Beats Quantity

I know there’s pressure to publish 10 blogs a month—but if those posts aren’t helpful or well-structured, you’re wasting time.

 How to write content that ranks in 2025:

• Solve real user problems—think “How-to,” “Best tools for…”, “Case studies”.
• Use structured data (FAQ schema, How-To schema).
• Focus on search intent: Is the person looking to buy, learn, compare, or solve?
• Include semantically related keywords (use tools like SurferSEO, Frase, or even ChatGPT with keyword sets).

Example: If someone Googles “SEO best practices 2025,” they don’t want to read history—they want to know what works now.

3. Internal Linking: The Unsung Hero

Think of internal linking like giving Google a map of your website. It also helps pass SEO juice between your pages.

 Smart internal linking tips:

• Use descriptive anchor texts (no more “click here”).
• Link new content to old content and vice versa.
• Maintain a topic cluster structure (pillar page + related blogs).

Pro Tip: Create a Google Sheet of your top-performing pages and track where you’re linking to and from—it helps with long-term structure.

4. Mobile-First and User Experience Are Non-Negotiable

If your website isn’t smooth on mobile, you’re already losing 50% of your audience—and Google knows it.

Focus on:

• Core Web Vitals: LCP, FID, CLS (use Google PageSpeed Insights or Search Console).
• Responsive design that works on every screen size.
• Simple navigation—especially on mobile. Think thumb-friendly menus.
• Avoid intrusive popups (especially on mobile!).

From experience: We helped a client increase mobile traffic by 40% just by improving page load time from 5s to 1.8s.

5. AI-Optimized, Human-Centric Content

Yes, you can use tools like ChatGPT and Jasper, but don’t just copy-paste. In 2025, LLM-generated content is everywhere—but Google is rewarding AI-assisted, not AI-dependent content.

Best way to use AI in SEO:

• Use it for outlines, keyword ideas, and drafts.
• Add human insights, emotion, and storytelling.
• Include real examples, stats, and quotes.
• Run your final version through Originality.ai or GPTZero for quality control.

Think of AI as your co-writer, not the author.

6. Search Intent Mastery: Get into the Mind of the User

Let’s say someone searches: “Best email marketing tools 2025.” What do they expect?

• A list of tools 
• Features & pricing 
• A quick comparison 
• Pros & cons 
• A clear CTA 

If your blog gives them fluff or outdated info, they bounce—and Google notices.

How to align with search intent:

• Use Google’s “People also ask” and “Related searches.”
• Check the top 3 ranking pages—mirror the structure but add more value.
• Use tools like AlsoAsked or AnswerThePublic to expand FAQs.

Use ChatGPT to create variations of FAQs based on the keyword cluster.

7. Topical Authority: Be the Go-To in Your Niche

In 2025, Google wants to see depth, not just breadth. If you’re an SEO agency, don’t write one blog on SEO and 20 on Instagram tips.

 Build topical clusters:

• One pillar blog (example: “Complete Guide to SEO in 2025”)
• 5-10 supporting blogs (e.g., “Internal Linking Tips,” “Best SEO Tools,” “How EEAT Impacts Ranking,” etc.)
• Interlink them smartly.

We saw a 120% increase in traffic for a B2B SaaS client using this cluster strategy in under 3 months.

8. Visual Search & Multimedia SEO

With tools like Google Lens and Pinterest Search gaining traction, visual optimization matters.

 Include:

• Original infographics (with proper alt tags).
• Optimized images (compressed, lazy-loaded, descriptive file names).
• YouTube videos embedded in blog posts (Google loves mixed media).
• Add schema for images and videos.

Bonus: Embed “how-to” YouTube videos and repurpose blog content into video format—it keeps visitors on-page longer.

9. Featured Snippets & Zero-Click Content

In 2025, more people are getting answers without clicking. That means you need to format your content for these rich results.

How to get featured:

• Use bullet points, numbered lists, and short, snappy definitions.
• Add a FAQ section with questions people are actually Googling.
• Use schema markup (FAQ, How-to, Review, etc.).
• Keep answers concise (30-60 words) near the top of the page.

We secured featured snippets for over 25 client blogs using just proper structuring + schema.

10. Data-Driven SEO: Use Tools Religiously

You can’t improve what you don’t track. In 2025, your SEO success is all about how you analyze, adapt, and act.

 SEO Tools to focus on:

• Google Search Console – Your best friend for queries and index issues.
• Ahrefs or Semrush – For keyword tracking and competitor research.
• Screaming Frog – For technical SEO audits.
• GA4 – Set up custom events and conversion tracking.

Don’t just track rankings—track bounce rate, time on page, conversions, and scroll depth too.