Best FREE Website SEO Audit Tools In 2025
In a digital-first world, your website is your storefront. But is it performing at its best? A website audit helps you understand what’s working, what’s not, and how to fix it. Whether you’re a business owner, freelancer, or digital marketer, regularly auditing your website is key to staying ahead in search rankings, improving UX, and driving conversions.
The best part? You don’t need to invest in expensive tools to get started. In this blog, we’ve rounded up the best free tools for conducting a website audit in 2025.
1. Google Search Console
Explore Google Search Console
It’s the most trusted free SEO tool directly from Google. Identify indexing errors, monitor keyword performance, fix mobile usability issues, and stay on top of your Core Web Vitals.
Key Features:
- Search appearance reports
- Keyword performance data
- Mobile usability alerts
2. Google PageSpeed Insights
Visit PageSpeed Insights
Your website speed can make or break your UX and SEO. This tool gives you a detailed breakdown of how fast your site loads and what’s slowing it down.
Key Features:
Page speed scores for mobile & desktop
Core Web Vitals data
Actionable suggestions for improvements
3.Ahrefs Webmaster Tools
Sign up for AWT
Ahrefs offers a powerful free solution to scan your site for 100+ technical SEO issues, backlinks, and on-page optimization problems.
Key Features:
Technical SEO audits
Backlink checker
Keyword ranking insights
4. Screaming Frog SEO Spider (Free Version)
Download Screaming Frog
The free version of Screaming Frog lets you crawl up to 500 URLs. It’s perfect for spotting redirect loops, duplicate content, and broken links.
Key Features:
Metadata checks
Duplicate content alerts
Crawl visualization
5. Ubersuggest (Free Version)
Try Ubersuggest
A simplified SEO tool that offers keyword suggestions, content ideas, and a basic site audit — great for beginners.
Key Features:
Traffic analyzer
Keyword research
On-page SEO audit
6. SEOptimer
Run an Audit with SEOptimer
Need a quick SEO snapshot? SEOptimer gives a simple A-to-F report covering basic SEO health, perfect for quick client pitches or fast fixes.
Key Features:
SEO grading
Recommendations for technical fixes
Shareable white-label reports
Pro Tips to Get the Most Out of These Tools
Use Google Search Console and Ahrefs AWT in combination for keyword + technical performance
Run audits monthly and compare progress using Screaming Frog or SEOptimer
Always test on mobile using PageSpeed Insights
Create a Google Sheet to track fixes and assign them by priority
Conclusion: Start Auditing Like a Pro
Free tools have come a long way—and with the right combination, you can uncover major performance wins without hiring an agency or breaking the bank.
But tools are only half the battle.
 Make audits a habit.
 Prioritize user experience.
And always optimize for humans and search engines.
Need help with a professional website audit or strategy? Contact The Search Studios today for a tailored consultation.
